Because I’ve worked as a journalist for over 12 years, I can tell you first-hand that nothing gets a journalist’s attention quite like free chocolate biscuits, so when I wanted to come up with a way of reminding commissioning editors at the company I still currently work for that I’d be leaving and available for freelance writing at the end of the month, giving them chocolate biscuits as I told them seemed like an obvious choice. Today I’ll be handing out the above little packages, and I thought I’d talk a little about how I put them together.
Taking my leaving date of Hallowe’en as the starting point, I did the design itself in InDesign (shamelessly stealing Matt Gemmell’s idea), and printed them, just as dark grey rectangles with the reversed-out white lettering, onto sheets of magnetic-backed glossy inkjet paper. I then picked a suitably gothic Sizzix die-cut and ran the roughly cut-out rectangles through a Big Shot (a deeply satisfying experience; I can’t recommend it enough) to punch them to the final shape. Then it was a simple case of punching the magnets and the bags of chocolate biscuits and threading through some gauzy ribbon and cutting the ends into inverted points.
The fact that I printed onto magnetic paper means that if I’m very lucky the relevant commissioning editors might just stick the little summary of my details to a filing cabinet or something, keeping me in their eyeline.
Or, you know, they may forget I ever existed as soon as the last crumb is swallowed, but at least I gave myself a chance!