Having worked as a journalist since 2002 in every position from staff writer to editor-in-chief, I know first-hand what bad PR looks like, and what a detrimental effect it can have on your clients’ traction in the industry. My seminar will help everyone working in PR know how best to engage with journalists so they can improve their performance and get better results for their clients.
Duration 90 minutes (can be condensed or expanded)
Format Presentation and Q&A, optionally with staff reporting key findings back to group and their line manager(s)
Target level Everyone below Account Director
Ideal group size 1–15
- Engaging seminar delivered in your offices*
- Handout summarising key points (printed and PDF)
- A short written report detailing areas for further development, specific to your staff
Please get in touch if you’d like to discuss how I can help your JAEs, AEs and SAEs improve their relationships with the press, and so deliver greater engagement for your clients.
“Chris draws on his extensive experience to deliver a very effective training session. His enthusiasm is infectious, and everything is explained in an entertaining and practical way. It was invaluable for our AEs to spend quality time with a journalist, and we’ve already seen evidence of them putting their learnings into action. I would thoroughly recommend this course.”
Sarah Tokeley, Associate Director, Ranieri Communications
* £500 includes travel within two hours’ drive of Bath (including London); if you’re located further afield, I’d still be delighted to join you but we’ll discuss some additional travel expenses.