➚ Think Retro: A love letter to the Apple logo

I’ve long-admired Macworld in the US, so I’m honoured now to have a byline there for a new regular column, Think Retro. For my first, an indulgent pean to the rainbow Apple logo.

There’s something intensely pleasing, isn’t there, about how it’s glossy and smooth, nestled in that sea of roughly textured black plastic—a wave-polished pebble on a sandy beach.