➚ What will it take for the Chromebook to go mainstream? Google to want it to

My latest column for TechRadar, on why the Chromebook still isn’t a hit with consumers.

Few people will have heard of Chromebooks, fewer still will be aware what a Chromebook is, even fewer than that will have the reason and motivation to find out why they might want one, and fewest of all will have the knowledge and gumption then to buy one after a pubescent youth in a branded polo shirt tells them they should probably just stick to Windows.

Pleasingly high standard of comments too. Do read the bottom half of the internet on this occasion. http://www.techradar.com/1274825